Olympian Mo Farah launches virtual Dubai running experience

Fans of Dubai – and running – can now pound the emirate’s roads and the desert in the company of world-famous Olympian, Mo Farah.

The British long-distance runner has stepped up as Dubai’s latest tour guide after filming a 360-degree virtual running excursion of the city in collaboration with Dubai Tourism.

Using the latest 360-degree Nokia OZO camera, viewers not only get up close and personal with Mo Farah and his inspiring athletic ability, but also experience Dubai via immersive technology, which allows the spectator to view the city’s diverse landscapes.

Mo’s run begins in the rippling dunes of the Dubai desert, which surrounds the city. Swapping sand for tarmac, viewers are then taken on a trip through Downtown Dubai, witnessing The Dubai Fountain – the world’s largest choreographed fountain, with jets of water reaching up to 140 metres high – and the architecture of the Burj Khalifa, the world’s tallest structure at 829.8 metres tall.

From there, the tour continues along Dubai’s coastline, passing some of the city’s beaches, before finally taking in the sunset in front of the iconic sail-shaped seven-star hotel, the Burj Al Arab.

Throughout the run, which is set against the backdrop of the city’s famous landmarks, Mo provides viewers with an insight into his training life, offering inspirational words and disclosing what motivates him.

“Dubai is a city like nowhere else in the world,” said Farah.

“I have visited several times and I am always blown away by the architecture, the culture and the experience. It’s been great to be involved in something that manages to highlight everything Dubai is about, and showcases the city to those who haven’t yet been here. I can’t wait to visit again, although perhaps with a bit less running.”

Dubai Tourism CEO Issam Kazim added: “Dubai is an iconic city with diverse attributes and clear aspirations, so it is fantastic to welcome a highly respected world-class athlete like Mo Farah to tell our story in such a unique way.

“The 360-degree technology really showcases the city’s offering through Mo’s eyes and experiences, taking viewers as close to the actual journey as possible.”