The First Group strengthens hospitality portfolio, announces completion of third property under The First Collection
The First Group, one of the region’s fastest-growing, end-to-end hospitality solution providers, has today announced the successful completion of another remarkable project – The First Collection Waterfront. This achievement marks a significant milestone in expanding The First Group Hotels portfolio and underscores the continuous growth of its homegrown hotel brand, The First Collection. Located on the Canal Boardwalk in Business Bay, the new property will be the third in the collection and is scheduled to open its doors in Q4 2023.
Within The First Collection brand, there are already two established hotels – The First Collection at Jumeirah Village Circle and The First Collection Business Bay. Together, these hotels welcome approximately 850,000 guests annually, hailing from diverse countries including KSA, Oman, Qatar, Kuwait, Bahrain, UK, Russia, France, USA, and Italy. In 2022, The First Collection hotels achieved a remarkable feat by being the only Dubai establishment to be recognized among the world's finest hotels by Trip Advisor. Furthermore, The First Collection at Jumeirah Village Circle has secured an impressive position within the coveted 'Top 10 Hotels in Dubai' on Trip Advisor's esteemed list, specifically claiming the noteworthy #5 spot.
"We are thrilled to introduce The First Collection Waterfront, a remarkable addition to our portfolio. This milestone not only signifies our unwavering dedication in providing unparalleled hospitality experiences, but also mirrors our determination to elevate the reach of our brand. At The First Group, our mission is to optimize the performance of each property under our care, seamlessly adapting to changing market trends, and creating exceptional experiences for our guests,” said Rob Burns, CEO, The First Group.
“The introduction of The First Collection Waterfront further strengthens the presence of our homegrown brand, reaffirming its position as the preferred choice for discerning global travellers in pursuit of excellence. Capturing the very spirit of urban resort living, The First Collection Waterfront combines convenience, urban, and authentic local experiences for its guests. We are confident that The First Collection Waterfront will become a sought-after destination for both business and leisure travellers,” said Karim Abdelhamid, Vice President of Hotel Operations for The First Group.
Nestled in the heart of Business Bay, The First Collection Waterfront will offer guests easy access to the vibrant business scene by day and the lively tourist attractions by night. Making it the perfect choice for both leisure and business travellers, catering to a blend of work and relaxation.
The First Collection Waterfront will feature 327 rooms and suites. Its rooftop pool will offer panoramic vistas of Dubai's renowned landmarks, including the iconic Burj Khalifa and the picturesque Dubai Canal. A spa and a state-of-the-art gym will be available for relaxation and fitness. Culinary experiences will encompass diverse options, such as a local all-day dining establishment, an Asian specialty restaurant, and The First Group’s homegrown brand – Risen Café & Artisanal Bakery.
The First Collection Waterfront will offer complimentary transfers to The Dubai Mall and Mall of the Emirates for enhanced convenience. Guests will also be able to enjoy exclusive entry to the tranquil Soluna Beach Club, providing an oasis of serenity amidst the bustling cityscape.