About THE FIRST GROUP

With our diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues, we are the region’s leading provider of end-to-end hospitality solutions.

WHO WE ARE

Over the past two decades, we have forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking ownership opportunities to clients and partners and exceptional, memorable experiences to hotel and leisure guests.

WHAT WE DO

Today, our high-value hospitality asset portfolio spans unique lifestyle hotel brands, exciting F&B outlets and highly popular leisure venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands, including Wyndham Hotel Group, Emirates Skywards, and Mont Blanc, as well as individual owners from more than 146 countries worldwide.

WE INNOVATE

Our vast expertise developing and operating award-winning hospitality ventures is reflected in our extensive portfolio of third-party hospitality management services, which range from hotel asset management to F&B brand development, resourcing, and operations. This makes us the ideal partner for new owners looking to quickly establish a market presence or for existing players aspiring to take their hospitality businesses to the next level.

OUR PEOPLE

As changemakers, our executive team is renowned for developing fresh approaches to tackling age-old challenges, while setting the highest benchmarks for excellence. From property development and asset management to hospitality operations, sales and client services, every company division is managed by a leader in their field.

CORPORATE SOCIAL RESPONSIBILITY

Success breeds responsibility. This ethos, as reflected in our commitment to sustainable development, is core to our efforts to make a positive impact in every community in which we operate. As we work to Enrich Young Lives, our innovative and wide-ranging Corporate Social Responsibility (CSR) initiatives aim to secure a brighter future for underprivileged young people living around the world.

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Careers

We pride ourselves on providing a workplace environment that not only recognises individual brilliance but also stresses the importance of teamwork and collaboration. When you join us, we will nurture your core strengths and help you achieve your professional goals. We will provide you with mentoring and support to ensure you deliver on your potential, and we will offer you lucrative rewards and exclusive benefits when you excel.

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THE FIRST GROUP IN THE NEWS

Press Release
Tribute Portfolio Debuts in...

Tribute Portfolio – part of Marriott Bonvoy’s growing collection of characterful, independent hotels – welcomes its first hotel in the Middle East with the launch of The First Collection at Jumeirah Village Circle, a Tribute Portfolio Hotel in Dubai.

May 14, 2024 10:49
Press Release
The First Group and Charge&Go...

The First Group, one of the UAE’s leading hospitality innovators, has announced a game-changing partnership with Charge&Go, an EV solution by e&, which is set to redefine travel and eco-consciousness.

Oct 25, 2023 08:19
Press Release
IHG Signs Agreement with...

IHG Hotels and Resorts, one of the world’s leading hotel companies, has announced the signing of a new Vignette Collection property which is set to be the tallest all-hotel tower in the world when it opens in Dubai next year. The agreement will see the launch of Ciel, Vignette Collection, offering an unsurpassed lifestyle experience in the Marina.

Sep 26, 2024 17:01

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